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A former Apprentice star has caused a stir on social media after calling solo diners "pathetic" who need to make friends. Earlier this week, Good Morning Britain delved into the divisive topic of solo dining which saw Ryan Mark Parsons go head-to-head with Kiss FM presenter Alex Mansuroglu, who believes it is "freeing". An opinionated Parsons did not hold back, sharing: "I think people that do it are pathetic. I think Alex is one of those losers that goes to restaurants alone, and it's weird. He continued: "I go to restaurants and see solo diners and I'm just uncomfortable. I question the motives, I think it's really really bizarre." Meanwhile, Mansuroglu explained: "I lead a very busy life, I have two kids at home. "If I can have a 30-minute Nando's to myself before I get home and then pick up a little takeaway for my kids and fiance, that's great, it's freeing. "People sometimes think I might have been stood up, I might get a free dessert in this, I might get 10 per cent off the bill, I think it's amazing and great," he added. A snippet of the chat has since been shared on TikTok, which saw thousands of users chime in with their opinions. Many of which hit back at Parson's take, with one writing: "So he needs constant companionship… no that’s odd". @goodmorningbritain Fans of 'solo dining' claim it promotes healthier 'mindful' eating as they focus on their food, rather than being distracted by chatter. Online searches for 'solo dining' soared by 357% in 12 months and the report by hospitality experts is urging pubs and eateries to cater for loners by playing background music to 'fill the void of no conversation.' What do you think? #GMB#goodmorningbritain#debate Another joked: "Wait until he finds out people travel alone". A third wrote: "He clearly isn't comfortable with himself if he can't do things like that alone, what difference is eating alone at a restaurant or at home". Others were quick to jump to the defence of solo diners, with one calling it "impressive." They commented: "I think the opposite, I think people doing things alone are impressive. They’re content in their own company and have the confidence to do it". Meanwhile, another quoted novelist Charles Bukowski, who famously said: "Beware those who seek constant crowds, for they are nothing alone." Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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YouTuber, musician and boxer KSI – real name Olajide "JJ" Olatunji – has had an Instagram advert with JD Sports banned by the Advertising Standards Authority (ASA), after the watchdog found the ad was not “obviously identifiable” as a marketing communication. Back in November last year, KSI posted a Reel to his Instagram account in which he could be seen with friends playing games in an arcade, with other featured celebrities in the video including Tobi “TBJZL” Brown, Amin “Chunkz” Mohamed and Anthony Joshua. After Brown approaches JJ asking him “what you got” in terms of footwear, KSI laughs before pointing to a pair of trainers which the video then zooms in on. The social media video, part of the “King of the Game” promotional campaign for Christmas last year, was a shortened version of longer promotional video on JD Sports’ official YouTube channel, which KSI directed his followers to watch in the post’s caption. However, the ASA later launched an investigation after a single complaint was made to them questioning if the post was “obviously identifiable” as an advert. Under the advertising code drawn up by the Committee of Advertising Practice – and enforced by the ASA – marketing communications (including on social media) must be “obviously identifiable as such”. Sign up to our free Indy100 weekly newsletter ASA guidance for online influencers states social media ads should include a “prominent label” such as #Ad, #Advert or #Advertisement “at the beginning” of the post “as an absolute minimum”. While the ASA’s ruling noted KSI amended the caption to include the ‘#ad’ label once learning of the complaint, it went on to add the advert was in breach because “the commercial intent behind the post was not made clear upfront and the ad was not obviously identifiable as such”. The regulator also said: “The post’s caption featured some elements that some consumers might have interpreted as signalling a commercial relationship between JD Sports and Mr Olatunji, including the reference to the ‘JD Arcade’, the ‘@JDSportsOfficial’ tag, and the instruction to view the ‘full version’ of the featured video on JD Sports’ YouTube channel. JD SPORTS CHRISTMAS AD 2022 | KING OF THE GAME www.youtube.com “However, in each case, the language used exclusively focused on the JD Sports brand itself, rather than its relation to Mr Olatunji. “We therefore considered those elements did not amount to a clear statement of the commercial relationship between Mr Olatunji and JD Sports, which would be immediately understandable to consumers.” When approached by the ASA as part of its investigation, JD Sports said it understood that labels such as ‘#ad’ were only required if content was not “already identifiable as such”. “They believed that various aspects of the ad made clear that it was a marketing communication … [They] believed the video’s high production value and elaborate set dressing were suggestive of a professional ad agency’s involvement. “The ad featured over 28 celebrities, including England international footballers and famous rappers. They believed that viewers would recognise as highly likely that such a varied group of high-profile individuals had been assembled as part of an advertising campaign.” JD Sports also said the video had appeared in other media prior to it appearing on KSI’s Instagram account, meaning “many viewers would instantly recognise the Instagram post as a marketing communication”. Meanwhile, the ruling continued to say KSI believed at the time that “references to JD Sports in the post’s caption, and the brand’s logo featured in the video’s closing shot, made clear to consumers that the video was an excerpt from a TV ad for JD in which he had featured.” The label of ‘#ad’ was later added by KSI to “mitigate any risk of consumers being misled”. However, the ASA concluded the advert was in breach, meaning it “must not appear again in the form complained of”. It is still available on KSI’s Instagram account at the time of writing. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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