As the biggest YouTuber out there, MrBeast is known for his eye-catching thumbnails. However, he recently noted one change that is causing even more people to view his videos. The 25-year-old - whose real name is Jimmy Donaldson - has over 181m subscribers and so knows what causes viewers to click on his latest piece of elaborate content. Often, MrBeast - like many other YouTubers - can be seen pulling a shocked face to attract and intrigue viewers to watch in his thumbnail images. But after testing out different versions for his videos, he shared how the classic pose isn't as effective as he thought, explaining that thumbnails with his mouth shut do better. “I closed my mouth on all my thumbnails and the watch time went up on every video lol,” MrBeast said on Twitter/X. “My mouth is now closed in all my thumbnails but the war has just begun. We must not rest until mouths are closed in everyone’s thumbnails." In the tweet, he shared a screenshot of the different combinations where YouTube declared the thumbnails of him flashing a smile were a "winner," compared to the traditional shocked face. "Now all YouTubers will shut their mouths," one user jokingly tweeted, to which the MrBeast replied: "Thank god." When someone asked the YouTuber if the shocked face thumbnail era was over, he answered: "Seems like it, here’s more results. Now that I can actually A/B test thumbnails I don’t have to guess and I just test and see what people want." The YouTuber admitted: "My mouth would have closed years ago if I had this tool." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Facebook's Mark Zuckerberg surprised people recently after turning up at a jiu-jitsu tournament, with footage appearing to show him looking a little unhappy with the result of his bout. The Meta CEO was spotted taking on a fellow competitor in Redwood City in California on Saturday (May 6), and he was eventually pinned after a tussle in the ring. The referee stopped the fight and awarded it to his opponent after believing that Zuckerberg had 'tapped out'. However, the footage suggested Zuckerberg was unhappy with the result and it was changed to a 0-0 draw. Sign up to our new free Indy100 weekly newsletter He did well during the result of the tournament, with the 38-year-old winning gold and silver medals at his first public competition. Now, the referee from the event has spoken and clarified that there was no such “argument”. Referee Lucas Costa, who is a Brazilian Jiu Jitsu, spoke to bloodyelbow.com and explained what went down. “There was no argument,” said Costa. “It was in Gi and he got choked out. That was the video you saw. I stopped it and he wanted to check with me about why I stopped it. He didn’t know what was happening, which was one of the reasons I stopped it. But he had started to snore and the rule set says that snoring is a version of a verbal tap.” “I was paying a lot of attention,” Costa added. “I was paying even more attention because it was Mark. He got caught in an Ezekiel and I waited, but he didn’t fight back. And I was waiting, but on the third snore I had to stop the fight. He was very polite but he wanted to know how the rules work.” Speaking about the experience of meeting him, Costa said: “Mark’s fight was a surprise… I was impressed though. “He seemed like a normal guy. Looked me in the eye, gave me a firm handshake and an even bigger surprise was that he fights well.” Discussing his fighting style, Costa added: “He goes forward a lot. He attacks more. With very little defence.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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