First Rihanna, now Sienna: maternity fashion is officially a staple on the red carpet. Sienna Miller became the latest star to opt for a bold look that accentuated, rather than hid, her pregnancy bump at the lavish Vogue World event at London’s Theatre Royal Drury Lane, where the glitterati gathered to celebrate fashion’s best and brightest. Miller wore a romantic two-piece from Schiaparelli, with a couture crop top and puff-ball skirt both in a white silk material, paired with velvet peep-toe heels and sheer black tights. The 41-year-old’s ensemble follows pop star and Fenty Beauty mogul Rihanna’s trend-setting style while pregnant, including her look at the Gucci autumn/winter 2022 show, and the dramatic lingerie-inspired sheer dress worn to Dior’s autumn/winter 2022 event. “It's a lot of custom lately,” Rihanna told Fashionista at the opening of her Los Angeles Savage x Fenty store in March last year. “I'm pushing myself to just go for it, and I'm having fun. So the stuff that's more strappy or more revealing or that's not for maternity, I want that.” “My body is doing incredible things right now, and I’m not going to be ashamed of that,” she told Vogue that same year. “This time should feel celebratory. Because why should you be hiding your pregnancy?” Rihanna famously unveiled her second pregnancy while performing live at the Super Bowl halftime show earlier this year, while wearing a red lace bodysuit with arm-length gloves and stiletto heels. In a Voices piece for The Independent, Lucy Gray praised the Barbados-born “Diamonds” artist for empowering women to dress however they want. “Rather than elicit any feelings of inadequacy, she served to make mothers seem powerful, sexy, and ultimately cool. In an event focused on men’s strength, this halftime show karate-chopped the game and said, “Oh? Didn’t they tell you that I was savage?” she wrote. “All too often in television and film, pregnant and postpartum women are portrayed as not sexual, as frumpy and grumpy. As a childless woman, I salute any pregnant person and say be as grumpy as you damn well please, but for millions around the world to see a portrayal like this can only be positive.” Other celebrity women have swiftly followed suit. Tennis star Serena Williams announced her second pregnancy with her appearance at this year’s Met Gala, while wearing a sparkling pink and black Gucci blazer and matching Gucci dress with tulle mermaid tail and Tiffany pearls. Schiaparelli’s creative director Daniel Roseberry told Vogue.co.uk that the past “rule” for how women should dress while pregnant was one to “consider, question, and in [Miller’s] case, disregard entirely”. “Her choice is our honour,” he told the publication. “Nothing but our love and congratulations to Sienna and her little one in the making.” Miller shares her first child, Marlow, with former partner Tom Sturridge, who also attended the event with new girlfriend Alexa Chung. Miller is currently dating actor Oli Green. Her stylist Harry Lambert said he was “super proud and excited” for Miller’s look, remarking that it “deserves to make headlines”. The Layer Cake star later changed into a red tartan set to perform onstage at Vogue World, joining her acting peers including Damien Lewis, James McAvoy, James Corden and Cush Jumbo. Hailed as London’s answer to the Met Gala, the star-studded extravaganza on Thursday night was helmed by legendary American Vogue editor Anna Wintour, and featured a dramatic catwalk show spotlighting British labels on the eve of London Fashion Week. The “multi-act celebration of the British performing arts” aimed to raise money for a variety of arts institutions, including the Royal Ballet, the National Theatre and the Royal Opera House. The blockbuster show opened with model Kate Moss walking across the stage, and closed with the appearance of four of the “original supers”: Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington, who will debut an Apple TV+ docuseries tracking their rise to fame on 20 September. Read More Celebrities mingle with royals at glam Vogue World party in London Coco Chanel: Nazi collaborator AND brave resistance fighter in wartime Paris? Sienna Miller pregnant with her second child Celebrities mingle with royals at glam Vogue World party in London Sienna Miller bares baby bump at celebrity and royal-studded Vogue event Bella Hadid seen with shaved head in new Marc Jacobs campaign

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Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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