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YouTuber, musician and boxer KSI – real name Olajide "JJ" Olatunji – has had an Instagram advert with JD Sports banned by the Advertising Standards Authority (ASA), after the watchdog found the ad was not “obviously identifiable” as a marketing communication. Back in November last year, KSI posted a Reel to his Instagram account in which he could be seen with friends playing games in an arcade, with other featured celebrities in the video including Tobi “TBJZL” Brown, Amin “Chunkz” Mohamed and Anthony Joshua. After Brown approaches JJ asking him “what you got” in terms of footwear, KSI laughs before pointing to a pair of trainers which the video then zooms in on. The social media video, part of the “King of the Game” promotional campaign for Christmas last year, was a shortened version of longer promotional video on JD Sports’ official YouTube channel, which KSI directed his followers to watch in the post’s caption. However, the ASA later launched an investigation after a single complaint was made to them questioning if the post was “obviously identifiable” as an advert. Under the advertising code drawn up by the Committee of Advertising Practice – and enforced by the ASA – marketing communications (including on social media) must be “obviously identifiable as such”. Sign up to our free Indy100 weekly newsletter ASA guidance for online influencers states social media ads should include a “prominent label” such as #Ad, #Advert or #Advertisement “at the beginning” of the post “as an absolute minimum”. While the ASA’s ruling noted KSI amended the caption to include the ‘#ad’ label once learning of the complaint, it went on to add the advert was in breach because “the commercial intent behind the post was not made clear upfront and the ad was not obviously identifiable as such”. The regulator also said: “The post’s caption featured some elements that some consumers might have interpreted as signalling a commercial relationship between JD Sports and Mr Olatunji, including the reference to the ‘JD Arcade’, the ‘@JDSportsOfficial’ tag, and the instruction to view the ‘full version’ of the featured video on JD Sports’ YouTube channel. JD SPORTS CHRISTMAS AD 2022 | KING OF THE GAME www.youtube.com “However, in each case, the language used exclusively focused on the JD Sports brand itself, rather than its relation to Mr Olatunji. “We therefore considered those elements did not amount to a clear statement of the commercial relationship between Mr Olatunji and JD Sports, which would be immediately understandable to consumers.” When approached by the ASA as part of its investigation, JD Sports said it understood that labels such as ‘#ad’ were only required if content was not “already identifiable as such”. “They believed that various aspects of the ad made clear that it was a marketing communication … [They] believed the video’s high production value and elaborate set dressing were suggestive of a professional ad agency’s involvement. “The ad featured over 28 celebrities, including England international footballers and famous rappers. They believed that viewers would recognise as highly likely that such a varied group of high-profile individuals had been assembled as part of an advertising campaign.” JD Sports also said the video had appeared in other media prior to it appearing on KSI’s Instagram account, meaning “many viewers would instantly recognise the Instagram post as a marketing communication”. Meanwhile, the ruling continued to say KSI believed at the time that “references to JD Sports in the post’s caption, and the brand’s logo featured in the video’s closing shot, made clear to consumers that the video was an excerpt from a TV ad for JD in which he had featured.” The label of ‘#ad’ was later added by KSI to “mitigate any risk of consumers being misled”. However, the ASA concluded the advert was in breach, meaning it “must not appear again in the form complained of”. It is still available on KSI’s Instagram account at the time of writing. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Jennifer Coolidge has revealed what she'd like to happen to one White Lotus character if the decision was in her hands. Warning: Spoilers ahead. The actress played the iconic Tanya McQuoid in seasons one and two of the hit HBO series, before falling to her death (quite literally). Tanya's fate was revealed in the finale when she fell off a yacht and banged her head on a dinghy. She ultimately drowned in the Ionian Sea and fans were distraught. Well now, Coolidge has lifted the lid on what she's like to happen with Greg, her spiteful on-screen partner. "My hope for Jon [Gries] is that he’s not finished with Greg," Coolidge told a Variety 'Actors on Actors' conversation with actor Jeremy Allen White. "I hope there’s some comeuppance for evil Greg. I think he should, I don’t know, end up in a meat-grinding machine." Sign up for our free Indy100 weekly newsletter She went on to speak about her "horrible ending" as Tanya. "Mike [White Lotus creator] did tell me that I was going to have a horrible ending. But he said it more like, ‘I’m sorry, Jennifer, but you’re going to have to die,'” she candidly shared. While it was difficult for Coolidge to part ways with Tanya, she did acknowledge that "Mike was looking for a big Italian opera ending, and it was big and dramatic, so he wanted me to die for many reasons." Coolidge continued: "I also think Tanya’s a lot. Maybe people would get sick of her on another season. Maybe people would be like, ‘Oh, my God. Get rid of Tanya!'" "But if Tanya could come back in any form, maybe she could come back as a seagull and poke Greg’s eyes out." Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.