Around 122 million people use YouTube daily, contributing to the platform's 2.1 billion global monthly active users. The film and television industries have taken notice of the fact that younger consumers are spending more time going through the site's video offerings compared to other available media entertainment sources.
YouTube has been the perfect platform for content creators to show their creativity, and many of them have garnered a huge following and a lot of respect not just for the content that they produce, but also for helping people in need. Let's know about five YouTube content creators who spent their money wisely after getting their worldwide fame.
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1. MrBeast
MrBeast has mastered the art of marketing to his subscribers over the years and has used the platform to successfully promote his offline projects, including his MrBeast Burger franchise, a delivery burger service that has grown to more than 1,000 locations in the US in just two years. Additionally, he has launched chocolate bars that are available in Walmart stores. The latter was introduced in December 2020 and generated $100 million in sales by July 2021.
The YouTuber has also dabbled in charity by dispersing funds while documenting it in videos to share with his audience. Most recently, he published a video in which he assisted 1,000 individuals in receiving sight-restoring procedures, an act which received both acclaim and condemnation for its 'performative altruism', but it did send a well-meaning message of the need to help others.
2. Linus Tech Tips
The popular tech-based YouTube channel, Linus Tech Tips, was launched by Canadian YouTuber Linus Sebastian around 10 years ago. Its 15.3 million subscribers can still tune in to watch reviews on everything from computer processors to nuclear fusion reactors. The LTX Expo event, which brings together tech-focused content makers and celebrities, was introduced in 2017 and its objective is to ‘create a hands-on experience’ for Linus IT Tips supporters and the IT community. Sebastian also established Floatplane, a premium service that enables content producers to upload and make money from their own material.
3. MKBHD
Another tech-savvy entrepreneur, Marques Keith Brownlee, known as MKBHD (his initials plus HD for ‘high definition’), has turned his evaluations of tech accessories and tools into a lucrative online company on YouTube and through his podcast Waveform. With 16.8 million members, MKBHD has spoken with several significant people, including Bill Gates, Will Smith, Neil deGrasse Tyson, Mark Zuckerberg, and Barack Obama, as a way to spread knowledge. He has even collaborated with YouTubers like MrBeast to create climate awareness.
4. Michelle Phan
Michelle Phan is a beauty and lifestyle YouTuber who has successfully built her beauty brand, EM Cosmetics. By leveraging her YouTube platform and expertise in the beauty industry, she made wise financial moves to expand her brand and reach a large audience. Moreover, she has participated in charity auctions, where she has donated personal items or experiences to raise funds for various charitable causes. These auctions have often been organized in collaboration with other content creators or organizations to benefit specific initiatives.
5. Dude Perfect
Dude Perfect, a popular YouTube group known for its sports-related trick shots and entertainment content, has engaged in various philanthropic initiatives and acts of giving. The team has collaborated with the Make-A-Wish Foundation, a non-profit organization that grants the wishes of children with critical illnesses. They have been involved in fulfilling the wishes of children, providing them with unique experiences and opportunities. The group has also initiated and participated in several fundraising campaigns to support charitable causes, as well as encouraged its audience to donate to various organizations, such as children's hospitals, disaster relief efforts, and other charitable initiatives.
