Prominent Twitch personality Kai Cenat, widely recognized as the "Twitch King", and TikTok sensation Alix Earle have recently inked deals with United Talent Agency (UTA). UTA, headquartered in Beverly Hills, California, was established in 1991 and serves as a representative agency for artists and professionals in the entertainment industry.
The agency operates across various divisions, focusing on film, television, music, sports, digital media, book publishing, video games, branding and licensing, speaking engagements, marketing, fine arts, and news and broadcasting. In the following sections, we will delve into the latest news updates concerning these popular social media influencers, Cenat and Earle.
Kai Cenat signs with UTA
Cenat has recently signed with UTA for representation across various domains. With a strong presence in Atlanta, Cenat has collaborated with notable artists such as Drake, 21 Savage, Lil Uzi Vert, and Lil Baby. On Twitch, Cenat boasts over 5 million followers; he was also acknowledged as the streamer of the year at the 2022 Webby Awards. Cenat is also a member of the renowned collective called Any Means Possible (AMP), alongside creators like Agent 00, Fanum, Duke Dennis, ImDavisss, and ChrisNxtDoor.
Notably, Cenat embarked on a 30-day marathon in February, live-streaming himself for 24 hours each day until March 2. The marathon's inaugural day garnered 6.4 million unique viewers who collectively watched 683 million minutes of content. Moreover, UTA reports that Cenat's channel accounted for 2.5 percent of all hours watched on Twitch worldwide in two weeks. He signed a deal with UTA to enhance his viewership and expand his community.
In a recent development, he experienced a significant surge in his popularity by joining Rumble, captivating a massive viewership of 133k. The initial episode on Rumble garnered immense attention and was hailed as a major success in his life. Furthermore, he has consistently entertained and interacted with his followers through humorous activities. A recent example includes his playful use of a flamethrower, which attracted and delighted over 3 million YouTube followers.
Alix Earle signs with UTA
Earle is a popular creator in the beauty and lifestyle space who has gained rapid online fame and the ability to sell out products based on her recommendations. This phenomenon has led some users to refer to it as the "Alix Earle effect." Alix, a 22-year-old senior at the University of Miami, has seen her TikTok following grow exponentially, reaching a million followers - a staggering 1,000 percent increase in just six months, according to UTA.
On TikTok, Alix is best known for her "get ready with me" videos, where she shares her makeup routine and outfits while discussing her life in Miami. Her immense popularity and knack for influencing product sales have sparked conversations about the challenges creators of color face in achieving similar levels of success on TikTok, despite creating similar content.
As Alix's profile continues to rise, she has signed with UTA for representation in various areas. UTA plans to expand her business into television, audio, and other platforms. Alix remains represented by Kevin Yorn and Todd Rubenstein at Yorn Levine and Align PR. She has also garnered praise from her fans for openly discussing topics such as plastic surgery, acne, and mental health.
Currently she has over 5.2 million followers on TikTok and 2.6 million followers on Instagram.
