MONTECITO, CALIFORNIA: Gwyneth Paltrow left many scratching their heads as she appeared to put in minimal effort while endorsing a probiotic.
The 50-year-old Academy Award-winning actress partnered with Seed to promote their new synbiotics tablet. In the ad, she casually sits at her kitchen table and introduces the supplement.
What was Gwyneth Paltrow's advertisement all about?
In Gwyneth Paltrow's Seed advertisement, she playfully pops the tablet into her mouth briefly, only to pull it out to explain, "So this is a 24-strain probiotic, not the kind you find in yogurt and stuff like that."
As she continues, there's a sudden commotion in the background, prompting her to interject, "Moses [her 17-year-old son with Chris Martin] is steaming some milk." Without missing a beat, she resumes, "It's so good for bloating and regularity…"
Amusingly, the video ends quite abruptly and unexpectedly, leaving viewers intrigued but without further explanation.
What did fans say about Gwyneth Paltrow's Seed ad?
Many found Gwyneth Paltrow's Seed ad annoying, and X doesn’t seem to draw back from the jocular stance.
One X user posted, “This is Gwyneth Paltrow's promo for a probiotics startup. Her son frothing milk in the background, the delicate supplement nibble, the ad script reflecting off her glasses, and her one-take dedication. This is a marketing savant”.
On the same post, users were quick to post their views with one tweeting, "It’s annoying". Another hilariously tweeted, "Plot twist, “Moses steaming milk in the background” was part of the script".
One user even said, "If only she put in as much effort into the Goop egg. Lots more people would have bought one".
Another took a dig at her celebrity statuts saying, "She's a movie star, she would fart in a bottle and people would buy it. Non-celebrities get no visibility and simply put, don't get away with this".