QUEBEC, CANADA: NBA legend Shaquille O'Neal has taken note of the lucrative deal signed by Felix 'xQc' Lengyel with Kick. As one of the most renowned streamers globally, xQc's jaw-dropping contract with Kick made him one of the wealthiest individuals in the streaming industry. Previously, he had been streaming exclusively on Twitch but now xQc has his Kick channel too after the staggering $100 million deal with Kick that left the streamer community awe-struck.
The ripple effect of xQc's groundbreaking contract has been felt far and wide in the streaming world. Other prominent content creators have been eyeing Kick as their platform of choice since news of the deal went viral. Influential names like Amouranth have already joined Kick, while personalities such as Logan Paul are eagerly hoping for their own lucrative contracts with the platform. The landscape of streaming is evolving rapidly, and Kick's meteoric rise as a streaming powerhouse is reshaping the industry's dynamics like never before.
'He just turns the camera on and people just watch him?'
The world of streaming continues to captivate even the biggest names in sports, as NBA legend Shaquille O'Neal expressed interest in joining the ranks of Kick streamers. In a recent episode of the Full Squad Gaming podcast, Shaq learned about xQc's jaw-dropping $100 million deal with Kick, which left him both amazed and intrigued.
“They pay him $50 million [per year] just to play video games?” Shaq asked. “Just to stream on their site,” one of the hosts answered. “Not even exclusively.” To this, Shaq responded, “He’s in trouble... because I’m about to come after him. He just turns the camera on and people just watch him?” The host then asked Shaq, “Would you ever try it?”
“What would I stream?“ Shaq inquired. As soon as he was informed that he could stream just about anything he wanted, the former pro baller replied, "Hmm. I might have to look into that." Upon being asked what his price would be, if Kick were to be interested in him, Shaq responded that his desired amount was “up there.”
'Congratulations to the guy'
O'Neal couldn't help but extend his warm congratulations to xQc for his groundbreaking $100 million deal. With genuine appreciation for xQc's accomplishment, Shaq praised the streamer, acknowledging the significance of such a historic contract by saying, “Congratulations to the guy who signed [for] a hundred mil.”
Indeed, Shaquille O'Neal's statement arrives at a critical juncture in the ongoing streaming wars. The competition between major platforms like Kick, Twitch, and YouTube has escalated to new heights as they fiercely battle to secure top-tier broadcasters with lucrative exclusive deals.
As these platforms strive to attract the most talented and popular content creators, the stakes have never been higher. The streaming industry is witnessing a dynamic shift, with significant investments being made to acquire exclusive streaming rights for well-known personalities and influential creators with millions of followers.