PUERTO RICO: Jake Paul is riding a wave of success after his victory against Nate Diaz on August 5 at the American Airlines Centre in Dallas, Texas. Notably, Paul has asserted that his bout with the Stockton native garnered twice as many pay-per-view purchases compared to his previous fight against Tommy Fury.
This achievement has been attributed to his innovative Most Valuable Promotions (MVP) concept, which is spearheaded by the enterprising 'The Problem Child' himself.
Paul's strategic approach to promoting his fights has not only garnered attention but has also translated into impressive results in terms of pay-per-view sales.
Despite his remarkable success as a YouTuber-turned-boxer, Paul openly admitted that his venture into boxing promotion wasn't without its financial setbacks. He revealed that his endeavors to support fellow fighters through his promotional initiatives had resulted in financial losses.
Jake Paul admits losing money from boxing promotion to help other fighters
In the year 2021, Jake Paul, in collaboration with his advisor and former UFC chief financial officer Nakisa Bidarian, unveiled the innovative concept of MVP (Most Valuable Promotions.)
This initiative went beyond the management of Paul's own boxing matches. It also achieved a significant milestone by signing former undisputed featherweight champion Amanda Serrano in September 2022, expanding its influence within the boxing realm.
During a recent appearance on the Hotboxin' with Mike Tyson podcast, Paul further elaborated: "The reason why I'm shaking up the game so much is because I don't need the money from the promotion. I have lost money from my promotional company in terms of just my time added, and all the work I do, it's like break even at best. But it's simply for the love of the sport."
He added: "Me and my promotional partner do it because we wanna help these other fighters realize their dreams and grow. Yes, we break even but it's like, these other promoters do it for a living, that's how they put food on their family's table so they gonna be greedy, they gonna want more and more. But this is like a side quest for me and my partner."
Boxing is 'therapeutic' for Jake Paul
Since stepping into the boxing ring in 2020, Jake Paul has compiled an impressive record of 7 wins and 1 loss. Notably, his victories have come against notable figures in combat sports, including UFC veterans like Anderson Silva, Tyron Woodley, and Nate Diaz.
From Jake Paul's own perspective, boxing holds a significant role in nurturing his mental well-being. In a 2021 interview with JOE, he emphasized: "It is 100%. It gives me an outlet for all those feelings and that emotions and thoughts and constant judgment of myself and self-critique and overthinking just everything. It allows me to be at peace with myself. In a weird way, it's very therapeutic."
