LOS ANGELES, CALIFORNIA: Paris Hilton has signed a deal with a New York-based IHL Group and her firm will now produce and market a collection of women and girls’ ready-to-wear and handbags for fall and holiday 2024.
This is not all, the socialite’s next-gen media company 11:11 will next enter into footwear, accessories, activewear, athleisure, outerwear, and sleepwear market for spring 2025.
Paris Hilton reacts to collaboration with IHL
“I could not be more excited to bring my love of fashion to life in this collection,” said the 42-year-old.
“I have closets full of inspiration that span decades of looks and IHL has been a true partner in taking the trends I’m most passionate about and turning them into signature looks that have the perfect Paris Hilton vibe,” she added.
Meanwhile, IHL chief executive officer Sami Souid also shared his thoughts on the development. “We are thrilled to partner with Paris — a true definition of a multi-hyphenate," Souid said, as per WWD.
"She has continued to evolve her brand — through activism work that empowers and inspires the next generation, to storytelling and partnerships through her integrated media company, 11:11 Media. We’ve watched her brand grow, and we couldn’t be more excited to be part of that continued growth,” Souid continued.
Products will be created in Peru, China, and the US
“The collection is geared to the young contemporary market and the new career woman,” Souid said. The ready-to-use products will retail between $68 and $395. These will be manufactured in Peru, China, and the US.
He continued, “We’re trying to make sure everything goes back to the glam and what Paris is about.”
The collaboration aims to ‘create a core collection, and a big portion of the line will be embellished.’ It will be “very Paris Hilton,” as per Souid.
“This is a brand we feel can be elevated, but has the fun aspects and is playful” Souid added.
Hilton joined, “I’ve always considered myself someone who embraces and sets new trends. Knowing IHL’s reputation for fresh looks and new styles, this felt like the perfect partnership to expand my retail empire and bring fashion-forward apparel to my fans with affordable luxury.”
“Fashion has always been a huge part of my identity and how I express myself, so every item in the apparel line is thoroughly designed and infused with my brand DNA," she added.
"I view this collection as an extension of myself and a celebration of runway-inspired looks for anyone who wants to look and feel like an icon,” she concluded.
