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Fans already had their suspicions after Joe Lycett mysteriously cancelled plans for his new podcast, named Turdcast, on Friday, and now the Birmingham funnyman has confirmed that the planned audio series - and reports of a sewage “spillage” – was part of a much wider stunt calling on water companies to do more to address the sewage scandal. Last week, Lycett announced he was launching the “ploppy poddy” in which guests talk about their “toilet habits”, and even told indy100 that he’d love to have author Dr Giulia Enders on the podcast, implying it was actually a real project from the Got Your Back star. His first guest was supposedly Gary Lineker. There was even a launch event scheduled for Thursday – a day before the supposed release of the first episode - at Liverpool’s Royal Albert Dock, in which Lycett attempted to erect a giant inflatable toilet known as ‘The Turdis’ and interview the general public about their toilet stories. However, the publicity stunt had to be cancelled early “due to a technical issue” with the inflatable object, and windy conditions didn’t help with its inflation, either. A spokesperson released a statement which claimed that “a mechanical fault occurred with a portable toilet which saw a small spillage occur”. “This was immediately dealt with by the support team on hand to ensure there was no impact on the water into which the spillage occurred. “However, the event was cancelled with immediate effect as it was not possible for members of the public to use the toilet as planned. We apologise to disappointed fans hoping to attend,” they said. Lycett himself later put out his own statement on social media on Friday morning, in which he revealed the dramatic decision to “cancel the podcast indefinitely”, as it would be “inappropriate” to launch Turdcast off the back of the “ongoing investigation into the sewage spilled into the waters”. “I’d like to reiterate that it was entirely safe and managed by the team very swiftly. I’ll be releasing more information in due course,” he added. Well, that came on Saturday, when Lycett shared a video statement from “Miss Sue Idge” confirming that “of course” he didn’t spill raw sewage” and that it was instead another stunt to “get people talking about the big issues”. He continued: “I’m not spilling s*** in public everywhere. Who do you think I am, GB News? “No, it was fake sewage, from a fake toilet, to promote a fake podcast. Turdcast was never real, although we did record a real one with the real Gary Lineker. “It would have been better to use a fake Gary Lineker because we would have saved a lot of money on his day rate.” Lycett explained that his fake sewage was to get people talking about the “real sewage” being spilled by water companies every year, and that an hour-long special on water companies will air on Channel 4 next year. “Last year, according to one analysis, £1.4 billion in dividends was paid out to shareholders of the water companies – that’s a lot of money that could be used to improve the sewage network and reduce spills. “So I want the water companies to stop paying dividends, and invest that money in improving and solving this problem,” he said. He then called on viewers and fans to go to a website and email their water company, calling on them to sign up to “Joe’s Poo Promise” – lovely alliteration. Lycett has since been branded a “genius” and “national treasure” over the campaign: And it’s not the first dramatic stunt which Lycett has pulled off, as he pretended to shred £10,000 in protest at David Beckham being an ambassador for the 2022 Qatar World Cup, and created an elaborate four-year stunt which “infuriated” MPs and formed the basis of his most recent stand-up show, More, More, More! Sign up to our free Indy100 weekly newsletter How to join the indy100's free WhatsApp channel Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Influencer Dylan Mulvaney shared that Bud Light never reached out to her after facing transphobia from her ad with them. In a TikTok uploaded on Thursday, Mulvaney, a transgender woman who has used her platform to document her transition, spoke about her experience after doing an ad for Bud Light. Mulvaney had posted an Instagram video of her drinking Bud Light back in April. The ad led to an onslaught of transphobia and threats directed towards the 26-year-old as well as some conservatives and anti-trans campaigners boycotting Bud Light. Some even went so far as to destroy Bud Light products in stores. The TikTok, which currently has over 1.5 million likes and over 8 million views, started with Mulvaney drinking beer saying "one thing I will not tolerate people saying about me is that I don't like beer," she smiles. "Because I love beer and I always have." She goes on to talk about the brand partnership with Bud Light saying: "I'm bringing it up because what transpired from that video was more bullying and transphobia than I could have ever imagined." Sign up to our free Indy100 weekly newsletter "I was scared, I was scared of more backlash and I felt personally guilty for what transpired so I patiently waited for things to get better. But surprise, they haven't really," explaining why she was speaking about it now. "And I was waiting for the brand to reach out to me but they never did. And for months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed. And I have felt a loneliness I wouldn't wish on anyone." @dylanmulvaney Trans people like beer too. ?️⚧️? The revelation that Bud Light had not reached out to Mulvaney after she faced bullying and harassment from their customers left many viewers shocked and appalled: "For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all," Mulvaney told viewers. "Because it gives customers permission to be as transphobic and hateful as they want. And the hate doesn't end with me, it has serious and grave consequences for the rest of our community and you know we're customers too, I know a lot of trans and queer people who love beer and I have some lesbian friends who could drink some of those haters under the table." "And all this is to say bottom line is that if you follow me, if I've made you smile, if you care about me, I need you to care about every trans person and I need you to support us and I need you to stand by us." At the end of her video, she added: "It's still Pride month, I'm gonna celebrate being alive and I'm gonna celebrate the trans people in my life and the ones I haven't met yet. And I'm going to celebrate the fact that no matter how many thousands of horrible messages or news anchors misgendering me or companies going silent that I can look in the mirror and see the woman that I am and that I love being." Mulvaney's video comes after Bud Light's parent company Anheuser-Busch's CEO Brendan Whitworth gave an exclusive interview to CBS Mornings on Wednesday. During the interview' he acknowledged it had been a "tough few weeks" for the company. "The conversation has become divisive," he said. "Bud Light has supported LGBTQ [people] since 1998, so that's 25 years, and as we've said from the beginning we'll continue to support the communities and organisations that we have supported for decades." Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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