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Boxer and rapper KSI and YouTuber-turned-WWE-star Logan Paul sure have hit the jackpot with their drinks company Prime, to the extent it’s sold for ridiculous prices, made one shop in Wakefield go viral, and even been reviewed by foul-mouthed chef Gordon Ramsay. The collaboration between Paul and KSI (real name Olajide “JJ” Olatunji) was announced back in January last year, with the pair just recently touring Munich, Barcelona, Copenhagen and Oslo to promote the drink. Prime has even become the drinks partner for both Arsenal and Barcelona football clubs. However, such success has also caught the attention of legislators, with one US senator, Democrat Chuck Schumer, calling for the company to be investigated by the Food and Drugs Administration (FDA). In a letter to the regulator, Mr Schumer wrote: “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising. “This content and all the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.” Sign up to our free Indy100 weekly newsletter While Prime Hydration is caffeine-free, the Prime Energy brand contains 200mg of caffeine per 12 ounces, which is about the same as six cans of Coca-Cola or almost two Red Bulls. On Twitter, Mr Schumer went further and claimed the drink contains so much of the stimulant that it “could endanger kids’ health”, but is being “marketed to kids” anyway. “Parents and paediatricians are worried. The FDA must investigate Prime for its absurd caffeine content and its marketing targeting kids on social media,” he wrote. Representatives for Prime, meanwhile, argue the product is clearly labelled as “not recommended for children under 18”. Although the FDA is yet to announce an investigation into the drinks brand, and therefore it’s not yet at risk of being banned in the US, how much money would KSI and Logan Paul stand to lose if such a decision was ever taken? Some insight into just how popular the brand is was given by Paul during an interview on the Australian radio show The Kyle and Jackie O Show in February, in which he said they had garnered “$250m in retail sales [and] $110m gross internally”. “In January of this year, we did $45m,” he added. But of course, Olatunji and Paul won’t see all of that money, with Prime being part of the Congo Brands company and the YouTuber duo reportedly having a combined share of 20 per cent in the brand. Although we don't have the exact estimations, but we imagine the answer to the big question is that the pair would certainly lose a lot of money if they were blocked from selling in a market as big as America. That’s yet to happen, though, and so instead, Prime looks to be getting more and more popular… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Influencer Logan Paul is under fire after allegedly only offering the victims of his cryptocurrency project, CryptoZoo, 5-10 per cent of their losses. CryptoZoo was a cryptocurrency game that Paul described as a "really fun game that makes you money", where he asked fans to invest by purchasing cryptocurrency collectables. However, a year later, no game materialised, with Paul apparently abandoning the project. Despite this, the CryptoZoo website still says it is "undergoing upgrades" and that "big things are coming!" At the start of 2023, YouTube investigator known as 'Coffeezilla' uploaded a crypto video titled 'Investigating Logan Paul's Biggest Scam', racking up over 9 million views. The video featured those who had invested in the game, individually listing off the amount of money they had lost from it, anywhere between $15,000 to $500,000. Initially, Paul threatened legal action against Coffeezilla for defamation, but days later apologised and said he would take accountability, with part of this including repaying investors. Nine months later, however, and those who requested a refund are still waiting for their money to be returned. YouTuber 'Kavos' has an alleged update on the situation, saying "reliable sources" are claiming that Paul's "best offer was 5-10 per cent of the losses suffered". Kavos went on to call it "an absolute disgrace", and added that "before this 'offer' Logan and his team tried to get the case dismissed. There is absolutely no accountability or sympathy for his actions." Many were outraged at Paul's actions, with one user writing "there's no rock bottom for him". Whilst another asked "is anyone surprised?" Saying Paul has never "shown an ounce of integrity": However, some were hesitant to criticise due to the ambiguity of Kavos' "reliable sources": Indy100 has reached out to Logan Paul for comment. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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