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As the biggest YouTuber out there, MrBeast is known for his eye-catching thumbnails. However, he recently noted one change that is causing even more people to view his videos. The 25-year-old - whose real name is Jimmy Donaldson - has over 181m subscribers and so knows what causes viewers to click on his latest piece of elaborate content. Often, MrBeast - like many other YouTubers - can be seen pulling a shocked face to attract and intrigue viewers to watch in his thumbnail images. But after testing out different versions for his videos, he shared how the classic pose isn't as effective as he thought, explaining that thumbnails with his mouth shut do better. “I closed my mouth on all my thumbnails and the watch time went up on every video lol,” MrBeast said on Twitter/X. “My mouth is now closed in all my thumbnails but the war has just begun. We must not rest until mouths are closed in everyone’s thumbnails." In the tweet, he shared a screenshot of the different combinations where YouTube declared the thumbnails of him flashing a smile were a "winner," compared to the traditional shocked face. "Now all YouTubers will shut their mouths," one user jokingly tweeted, to which the MrBeast replied: "Thank god." When someone asked the YouTuber if the shocked face thumbnail era was over, he answered: "Seems like it, here’s more results. Now that I can actually A/B test thumbnails I don’t have to guess and I just test and see what people want." The YouTuber admitted: "My mouth would have closed years ago if I had this tool." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Charity gives 'The Bachelorette' Season 20 week 4 first rose to Dotun Olubeko

There has been a range of conspiracy theories surrounding celebrities over the years, from Steve Jobs faking his death to Katy Perry actually being JonBenet Ramsey. There is now another outlandish theory that Eminem died in 2006 and was replaced by an android clone. The theory first started after some fans began to notice a change in his voice over the years, often naturally occurring amongst singers and rappers due to years of strain on the voice, as well as ageing. The theory escalated when Spanish website La Guía Del Varón decided to claim that the rapper had died in a car accident back in 2006. Some fans also pointed out slight changes in appearance such as jaw shape and overall facial structure, something that can occur as a person ages. Looking for more to back up their theories, fans then turned to Eminem's lyrics and music style, where they cite 'significant changes' since 2006 (when he supposedly died). Back in 2013 there was also footage of Eminem supposedly 'glitching' on a live ESPN report which convinced people even more that he was an android. @grace.mitscherlich Reply to @purpleheadedqueeflicker_ #clone #eminem #conspirancytheory Others, though, said "That's just Eminem being Eminem." But after rapper B.o.B posted a series of cryptic tweets in 2016 that claimed human cloning had existed for years, many saw it as even more proof that Eminem was now a clone. But whilst some believe it most are more sensible about what caused the changes with Eminem, such as age and stylistic evolution. "You're reaching way too far," wrote one user under a video about the conspiracy theory. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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