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As the biggest YouTuber out there, MrBeast is known for his eye-catching thumbnails. However, he recently noted one change that is causing even more people to view his videos. The 25-year-old - whose real name is Jimmy Donaldson - has over 181m subscribers and so knows what causes viewers to click on his latest piece of elaborate content. Often, MrBeast - like many other YouTubers - can be seen pulling a shocked face to attract and intrigue viewers to watch in his thumbnail images. But after testing out different versions for his videos, he shared how the classic pose isn't as effective as he thought, explaining that thumbnails with his mouth shut do better. “I closed my mouth on all my thumbnails and the watch time went up on every video lol,” MrBeast said on Twitter/X. “My mouth is now closed in all my thumbnails but the war has just begun. We must not rest until mouths are closed in everyone’s thumbnails." In the tweet, he shared a screenshot of the different combinations where YouTube declared the thumbnails of him flashing a smile were a "winner," compared to the traditional shocked face. "Now all YouTubers will shut their mouths," one user jokingly tweeted, to which the MrBeast replied: "Thank god." When someone asked the YouTuber if the shocked face thumbnail era was over, he answered: "Seems like it, here’s more results. Now that I can actually A/B test thumbnails I don’t have to guess and I just test and see what people want." The YouTuber admitted: "My mouth would have closed years ago if I had this tool." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Kim Kardashian has always been a hot topic, but there's no denying her impressive business mentality with several deals under her belt, including her well-received shape-wear brand, Skims. But now, the reality star has kickstarted a new venture, and it includes a partnership for an energy drink – and people are divided. In a recent Instagram upload, The Kardashians star shared her surprise collaboration with Alani Nutrition with a brand new drink called KIMADE. The photo shows the mother-of-four posing in a swimsuit (Skims, no doubt), stilettos, jewellery and a pink can of the new beverage. "KIMADE. Coming soon with @AlaniNutrition," she wrote as the caption with a lemon and love heart emoji for good measure. The post was flooded with thousands of comments, with some diehard fans on board with the new collab. Others weren't so convinced. Sign up for our free Indy100 weekly newsletter One brutal comment read: "The fact that Kim K will do anything to stay relevant!" Another added: "I hope all u don’t buy this!" One person bluntly said: "It's giving desperate." Meanwhile, a third expressed how they believed the collab was more suited for her sister, Khloe Kardashian. "I feel like this collab would’ve made more sense for Khloe," they wrote. Anyway, for those interested in the new KIMADE drop, founder Alani Nu Founder Katy Hearn said: "We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur," "Kim's dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavor, which we know is going to be one of our best yet!" It's said to be available on 17 July online, before a wider US supermarket rollout. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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