American author Stephen King has called out billionaire Elon Musk over his “bulls***” comments about “woke” civilisation. King and Musk previously clashed in April, after the X/Twitter CEO removed the famous blue checkmarks for all verified people (except those who paid for a Twitter Blue subscription), but decided that he would pay for a handful of select celebrities to keep theirs. King was one of the high-profile accounts Musk decided should keep the blue tick, prompting the author to clarify to followers that he did not pay for his blue checkmark. Now, the It author has clashed with Musk once again, after Musk made the confusing claim that people are waking up from being “woke”. Writing on X/Twitter, the CEO wrote: “The great wakening from woke has happened. This is good for civilization.” But, King simply replied to the billionaire’s claim, writing that his statement was “bulls**t”. Others were similarly perplexed by Musk’s statement. One person asked: “I'm confused. If you've wakened from woke are you like, super woke? Woke squared? Woke to the power of woke? Or have you gone back to sleep?” Another joked: “Folks, the man is post-woke, also known as fully unconscious.” Some took the opportunity to praise King for calling out Musk’s strange comment. “As time goes on, I love Stephen King more and more,” someone wrote. Someone else said: “Love Mr. King.” Sign up to our free Indy100 weekly newsletter How to join the indy100's free WhatsApp channel Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Boxer and rapper KSI and YouTuber-turned-WWE-star Logan Paul sure have hit the jackpot with their drinks company Prime, to the extent it’s sold for ridiculous prices, made one shop in Wakefield go viral, and even been reviewed by foul-mouthed chef Gordon Ramsay. The collaboration between Paul and KSI (real name Olajide “JJ” Olatunji) was announced back in January last year, with the pair just recently touring Munich, Barcelona, Copenhagen and Oslo to promote the drink. Prime has even become the drinks partner for both Arsenal and Barcelona football clubs. However, such success has also caught the attention of legislators, with one US senator, Democrat Chuck Schumer, calling for the company to be investigated by the Food and Drugs Administration (FDA). In a letter to the regulator, Mr Schumer wrote: “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising. “This content and all the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.” Sign up to our free Indy100 weekly newsletter While Prime Hydration is caffeine-free, the Prime Energy brand contains 200mg of caffeine per 12 ounces, which is about the same as six cans of Coca-Cola or almost two Red Bulls. On Twitter, Mr Schumer went further and claimed the drink contains so much of the stimulant that it “could endanger kids’ health”, but is being “marketed to kids” anyway. “Parents and paediatricians are worried. The FDA must investigate Prime for its absurd caffeine content and its marketing targeting kids on social media,” he wrote. Representatives for Prime, meanwhile, argue the product is clearly labelled as “not recommended for children under 18”. Although the FDA is yet to announce an investigation into the drinks brand, and therefore it’s not yet at risk of being banned in the US, how much money would KSI and Logan Paul stand to lose if such a decision was ever taken? Some insight into just how popular the brand is was given by Paul during an interview on the Australian radio show The Kyle and Jackie O Show in February, in which he said they had garnered “$250m in retail sales [and] $110m gross internally”. “In January of this year, we did $45m,” he added. But of course, Olatunji and Paul won’t see all of that money, with Prime being part of the Congo Brands company and the YouTuber duo reportedly having a combined share of 20 per cent in the brand. Although we don't have the exact estimations, but we imagine the answer to the big question is that the pair would certainly lose a lot of money if they were blocked from selling in a market as big as America. That’s yet to happen, though, and so instead, Prime looks to be getting more and more popular… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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